Giving birth to relatable and engaging personalities that resonate with audiences and foster a strong emotional connection is not just about creating beautiful designs. It encompasses a deep understanding of a character's personality and what's beneath their skin.
As well as being a highly artistic and creative part of the animation process, Fudge's expert methodical approach to design and development is deeply considered, reflecting on character emotions and motivations.
We have developed a character development methodology which focuses on creating well-developed and relatable characters. Forged in science and taking account of audience understanding, personality foundations, psychological theory and external influences, this methodology creates well-rounded characters that resonate with your audience and enhance the overall storytelling experience.
It might seem obvious or intuitive, but the first step in developing your character is to understand your audience. This involves examining their demographics, and understanding viewers based on their psychographics, lifestyle, interests, environment and cultural insights.
Personality is a fundamental aspect of behaviour and the model employs scientific research and in-depth behavioural psychology to accurately characterize and anticipate the behaviour of characters in you story, providing a nuanced understanding of possible actions.
By building on personality traits, we ground them in established psychological theory, which makes them feel more real. It gives your character consistency, depth, and complexity, and provides a roadmap for their growth and development throughout the story.
The external factors which influence your characters innate personality then start to shape the individuality of the character. Their beliefs, values, and life situation have a dominating influence of what the character wants to achieve, what they strive for and how they behave.
Schedule a free consultation today and witness the transformative impact it can have on your characters and audience engagement.
