Giving birth to relatable and engaging personalities that resonate with audiences and foster a strong emotional connection is not just about creating beautiful designs. It encompasses a deep understanding of a character's personality and what's beneath their skin.
As well as being a highly artistic and creative part of the animation process, Fudge's expert methodical approach to design and development is deeply considered, reflecting on character emotions and motivations.
CharactaMap™ by Inkubator is a character development methodology which focuses on creating well-developed and relatable characters. Forged in science and taking account of audience understanding, personality foundations, psychological theory and external influences, CharactaMap™ creates well-rounded characters that resonate with your audience and enhance the overall storytelling experience.
It might seem obvious or intuitive, but the first step in developing your CharactaMap™ is to understand your audience. This involves examining their demographics, and understanding viewers based on their psychographics, lifestyle, interests, environment and cultural insights.
Personality is a fundamental aspect of behaviour and the CharactaMap™ model employs scientific research and in-depth behavioural psychology to accurately characterize and anticipate the behaviour of characters in you story, providing a nuanced understanding of possible actions.
By building your CharactaMap™ on personality traits, we grounding them in established psychological theory, which makes them feel more real. It gives your character consistency, depth, and complexity, and provides a roadmap for their growth and development throughout the story.
The external factors which influence your characters innate personality then start to shape the individuality of the character. Their beliefs, values, and life situation have a dominating influence of what the character wants to achieve, what they strive for and how they behave.
Even experienced writers have varying levels of knowledge regarding human psychology and predictive personality interactions.CharacterMap™ helps to bridge that gap with a powerful model that enhances the creative process of scriptwriting and character development. Far from being a rigid formula that must be followed strictly, the tool enables creatives to deeply understand their characters, allowing for more expressive storytelling.
Schedule a free CharactaMap™ consultation today and witness the transformative impact it can have on your characters and audience engagement.
